The purpose of this paper is to clarify the role female fans' cultural practices take in building a new female image in contemporary China. To consider it, I carry out interviews with Li Yuchun's fans. Li is a Chinese pop singer, who achieved instant fame when she won the nation-wide singing contest “Super Girl” in 2005. Her fans have a nickname- “Yumi” (a word incorporating part of Li's name that in turn forms the word for “corn” in Chinese).According to the existing studies, female audience's culture consumption contains resistance to reality, yet it is always tinged with scapism, a negative character. In contrast, through the consideration of this paper, it turns out that Yumi appeal to the public positively and demand social changes. They are attracted by Li through “Super Girl” and affirm her as a new female image which is independent and not restricted to conventional gender bias. Moreover, by positive support activities, they foster the reception of the new female image in Chinese society. This paper examines the possibility that female audience’s culture consumption leads to social reforms, and also s\
hows an outline and tendency of female fans in contemporary China.
中国における新女性像の受容をめぐって : 李宇春ファンの活動を手がかりに
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