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広告文の伝達様式 : 日本と韓国の広告文の比較から
http://hdl.handle.net/10083/2468
http://hdl.handle.net/10083/2468541f6d03-06a6-417c-b642-cdad347241ec
名前 / ファイル | ライセンス | アクション |
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KJ00004831703.pdf (1.2 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2008-04-30 | |||||
タイトル | ||||||
タイトル | 広告文の伝達様式 : 日本と韓国の広告文の比較から | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | A Communication Style of Advertising Phrases : A Comparison of Advertising Phrases in Women's Magazines of Japan and Korea | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 背景情報 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 商品情報 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 関係 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 注目 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 積極的(直接的) | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 消極的(間接的) | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | background information | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | article information | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | relation | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | attention | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | positive | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | negative | |||||
資源タイプ | ||||||
資源 | http://purl.org/coar/resource_type/c_6501 | |||||
タイプ | departmental bulletin paper | |||||
著者 |
具, 軟和
× 具, 軟和× KOO, Yeon Hwa |
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内容記述 | ||||||
内容記述タイプ | Other | |||||
内容記述 | Advertising phrases of women's magazines adopt various methods to achieve an effective communication with readers. Japanese advertising phrases show a tendency of providing readers firstly with background reasons of why they need a product and secondly with what kind of effects they can get if they buy it, trying to avoid to look too pushy. Korean advertising phrases show a tendency of making readers pay attentions on a product by providing product features directly. We can say in communication with readers, Japanese advertising phrases are receiver-oriented, while Korean advertising phrases are sender-oriented. In other words, Japanese advertising phrases are relationship-oriented, while Korean advertising phrases are product-oriented. | |||||
書誌情報 |
人間文化論叢 巻 9, p. 189-197, 発行日 2006 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 13448013 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA11356899 | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
形態 | ||||||
1199330 bytes | ||||||
日本十進分類法 | ||||||
主題Scheme | NDC | |||||
主題 | 051 | |||||
出版者 | ||||||
出版者 | お茶の水女子大学大学院人間文化研究科 | |||||
資源タイプ | ||||||
内容記述タイプ | Other | |||||
内容記述 | 紀要論文 | |||||
資源タイプ・ローカル | ||||||
紀要論文 | ||||||
資源タイプ・NII | ||||||
Departmental Bulletin Paper | ||||||
資源タイプ・DCMI | ||||||
text | ||||||
資源タイプ・ローカル表示コード | ||||||
03 | ||||||
所属 | ||||||
国際日本学専攻 |