@article{oai:teapot.lib.ocha.ac.jp:00033627,
 author = {板橋, 晶子},
 journal = {Journal of the Ochanomizu University English Society},
 month = {Mar},
 note = {application/pdf, 紀要論文, This paper examines the images of women war workers in advertisements for foundation garments during World War II in the United States. In wartime America, functional underwear such as brassieres and girdles were sold as a “vital necessity” for women at work, especially those engaged in defense work. \
Advertisements for foundation garments frequently depicted women war workers who were doing man-sized jobs and lauded those women for their contribution to the war effort, and women war workers’ proportion came to be described as “a figure which registers” for war work.  \
Yet these advertisements consistently stressed women’s innate physical weaknesses, implying that they were actually not suited for factory work. Furthermore, women must have feminine figures under their overalls. Despite women’s unfashionable work clothing, women in wartime advertisements kept their femininity intact by wearing brassieres and girdles. In short, advertisers of foundation garments tried to prevent working women from being “masculinized.” \
The portrayals of women war workers in wartime advertisements for foundation garments reflected the changing conditions for women and public uneasiness about women’s expanding roles during the war. Indeed, wartime advertisements entailed a contradictory message for women. Depicting those women only with undergarments in factories, these advertisements often suggested the possibilities for women to be more sexually assertive and independent in public space, even to transgress the limits of traditional gender norms. Nevertheless, the advertising during the war carefully circumscribed the limits of the traditional notion of gender and sexuality by appealing women to buy and use their products to both look feminine and control their bodies properly in order to keep their femininity intact.},
 pages = {5--17},
 title = {第二次世界大戦期アメリカの下着広告にみる女性の戦時労働と身体},
 volume = {3},
 year = {2013}
}