{"created":"2021-03-01T06:43:42.797583+00:00","id":37882,"links":{},"metadata":{"_buckets":{"deposit":"5aeaa8d0-d33e-45cc-8eca-5789245d1644"},"_deposit":{"id":"37882","owners":[],"pid":{"revision_id":0,"type":"depid","value":"37882"},"status":"published"},"_oai":{"id":"oai:teapot.lib.ocha.ac.jp:00037882","sets":["347:362:708"]},"author_link":["71208","71209","71210","71211","71212","71213","71214","71215"],"control_number":"37882","item_11_biblio_info_8":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2003-03-31","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"57","bibliographicPageStart":"47","bibliographicVolumeNumber":"6","bibliographic_titles":[{"bibliographic_title":"ジェンダー研究 : お茶の水女子大学ジェンダー研究センター年報","bibliographic_titleLang":"ja"}]}]},"item_11_description_17":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_11_description_46":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"紀要論文","subitem_description_type":"Other"}]},"item_11_description_6":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"This paper analyzes frequency of stereotypic portrayals of women and men and the temporal changes of stereotypes through the television commercials broadcasted in the year between 1961 and 1993. The results were as follows: (a) women and men in commercials were generally portrayed in accordance with traditional gender stereotypes; (b) stereotypic portrayals decreased over 33 years as to some aspects but increased as to other aspects. Thus, it was concluded that efforts to reduce traditional gender stereotypes in television commercials in Japan have only met with limited success.","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_11_full_name_2":{"attribute_name":"著者(ヨミ)","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"71212","nameIdentifierScheme":"WEKO"}],"names":[{"name":"さかもと, あきら"}]},{"nameIdentifiers":[{"nameIdentifier":"71213","nameIdentifierScheme":"WEKO"}],"names":[{"name":"きとう, ますみ"}]},{"nameIdentifiers":[{"nameIdentifier":"71214","nameIdentifierScheme":"WEKO"}],"names":[{"name":"たかひら, みえこ"}]},{"nameIdentifiers":[{"nameIdentifier":"71215","nameIdentifierScheme":"WEKO"}],"names":[{"name":"あだち, にれか"}]}]},"item_11_publisher_36":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"お茶の水女子大学ジェンダー研究センター"}]},"item_11_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11391754","subitem_source_identifier_type":"NCID"}]},"item_11_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13450638","subitem_source_identifier_type":"ISSN"}]},"item_11_subject_20":{"attribute_name":"日本十進分類法","attribute_value_mlt":[{"subitem_subject":"367","subitem_subject_scheme":"NDC"}]},"item_11_text_18":{"attribute_name":"形態","attribute_value_mlt":[{"subitem_text_value":"323191 bytes"}]},"item_11_text_47":{"attribute_name":"資源タイプ・ローカル","attribute_value_mlt":[{"subitem_text_value":"紀要論文"}]},"item_11_text_48":{"attribute_name":"資源タイプ・NII","attribute_value_mlt":[{"subitem_text_value":"Departmental Bulletin Paper"}]},"item_11_text_49":{"attribute_name":"資源タイプ・DCMI","attribute_value_mlt":[{"subitem_text_value":"text"}]},"item_11_text_50":{"attribute_name":"資源タイプ・ローカル表示コード","attribute_value_mlt":[{"subitem_text_value":"03"}]},"item_11_text_79":{"attribute_name":"所属","attribute_value_mlt":[{"subitem_text_value":"お茶の水女子大学大学院人間文化研究科助教授"},{"subitem_text_value":"川越少年刑務所調査専門官"},{"subitem_text_value":"日本教育工学振興会研究員"},{"subitem_text_value":"日本原子力研究所研究員"}]},"item_1623395637221":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_access_right":{"attribute_name":"アクセス権","attribute_value_mlt":[{"subitem_access_right":"open access","subitem_access_right_uri":"http://purl.org/coar/access_right/c_abf2"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"坂元, 章","creatorNameLang":"ja"},{"creatorName":"SAKAMOTO, Akira","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"71208","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"鬼頭, 真澄","creatorNameLang":"ja"},{"creatorName":"KITOU, Masumi","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"71209","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"高比良, 美詠子","creatorNameLang":"ja"},{"creatorName":"TAKAHARA, Mieko","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"71210","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"足立, にれか","creatorNameLang":"ja"},{"creatorName":"ADACHI, Nireka","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"71211","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-04-19"}],"displaytype":"detail","filename":"03_47-57.pdf","filesize":[{"value":"323.2 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"03_47-57.pdf","url":"https://teapot.lib.ocha.ac.jp/record/37882/files/03_47-57.pdf"},"version_id":"812baa29-bef0-4e62-ba5f-a5b69dac6ec0"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"女性","subitem_subject_scheme":"Other"},{"subitem_subject":"ステレオタイプ","subitem_subject_scheme":"Other"},{"subitem_subject":"メディア","subitem_subject_scheme":"Other"},{"subitem_subject":"テレビ・コマーシャル","subitem_subject_scheme":"Other"},{"subitem_subject":"内容分析","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"テレビ・コマーシャルにおける性ステレオタイプ的描写の内容分析研究 : 33年間でどれだけ変化したか","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"テレビ・コマーシャルにおける性ステレオタイプ的描写の内容分析研究 : 33年間でどれだけ変化したか","subitem_title_language":"ja"},{"subitem_title":"A Content Analysis of Gender Stereotyped Portrayals in Television Commercials: How Have They Changed over the Thirty-Three Years？","subitem_title_language":"en"}]},"item_type_id":"11","owner":"1","path":["708"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2010-02-01"},"publish_date":"2010-02-01","publish_status":"0","recid":"37882","relation_version_is_last":true,"title":["テレビ・コマーシャルにおける性ステレオタイプ的描写の内容分析研究 : 33年間でどれだけ変化したか"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2022-12-12T06:13:33.274557+00:00"}