@article{oai:teapot.lib.ocha.ac.jp:00039636,
 author = {具, 軟和 and KOO, Yeon Hwa},
 journal = {人間文化論叢},
 month = {},
 note = {application/pdf, 紀要論文, Advertising phrases of women's magazines adopt various methods to achieve an effective communication with readers. Japanese advertising phrases show a tendency of providing readers firstly with background reasons of why they need a product and secondly with what kind of effects they can get if they buy it, trying to avoid to look too pushy. Korean advertising phrases show a tendency of making readers pay attentions on a product by providing product features directly. We can say in communication with readers, Japanese advertising phrases are receiver-oriented, while Korean advertising phrases are sender-oriented. In other words, Japanese advertising phrases are relationship-oriented, while Korean advertising phrases are product-oriented.},
 pages = {189--197},
 title = {広告文の伝達様式 : 日本と韓国の広告文の比較から},
 volume = {9},
 year = {2006}
}