@article{oai:teapot.lib.ocha.ac.jp:00041969, author = {Kakin, Oksana}, journal = {生活社会科学研究}, month = {Oct}, note = {紀要論文, 「『未熟さ』の商品化」とは,技術が未熟な者が熟練していく過程をファン向 けの商品にすることを指す.この現象は,現在の日本のアイドル文化に見られ るが,これまであまり研究されてこなかった.本稿の目的は,そうした日本ア イドルの「未熟さ」の商品化を明らかにすることである.研究手法は,ジャニー ズ系アイドルを事例として取り上げ,女性コアファンを対象に半構造化インタ ビューを用いた質的調査を行うものである.分析にはグラウンデッド・セオリー・ アプローチを用い,エドガール・モランのスター理論に基づき考察を加えた. 分析の結果,コアファンにとってアイドルの最大の魅力は,その二面性であ ることが分かった.それは理想を映す「神」的側面と,親近感を与える「人間」 的側面の間のギャップである.アイドルは,ファンを作るために,従来のスター と同様にそうした「人間」と「神」の二面性を活かすが,「人間」的な一面の活 かし方が異なっている.そこには,アイドルとしての能力の「未熟さ」をみせ つつ,ファンに育てる感覚を与え,商品としての「未熟さ」を享受することを 促していくという特徴がある.つまり現在のジャニーズ系アイドルには,今ま でなかった新しいスターの在り方がみられるといえる. The commodification of “immaturity” is a unique phenomenon that can be observed in Japanese culture. Since long ago Japanese people found enjoyment in observing the process of learning, growing, and maturing by performers of traditional Japanese arts. The audience would find a student that has a potential to become a great performer and would support the student’s growth while “consuming” the process of her maturing. One of the examples of that is so-called “newcomers’ plays” of traditional kabuki theater. Currently, a similar commodification of immaturity can be observed among contemporary Japanese idols. For example, it can be seen in the AKB48 selection system and Jonny’s Jr. system. However, very little work has been undertaken on this phenomenon. The purpose of this paper is to examine the phenomenon of the commodification of “immaturity” that is observed among contemporary Japanese idols. Semi-structured interview survey was conducted among 13 respondents in the period from May to September 2017. The respondents were recruited among female Japanese core fans of young male idols under talent agency Johnny & Associates. The data were analyzed according to GTA methodology, based on Edgar Morin’s Star theory. From the results of the survey, the following findings have been made. Differently from previous assumptions that idol is either “a pseudo-boyfriend” or “an object to be brought up”, contemporary Japanese idols were found to have both of these two sides and the gap between the sides is what attracts fans to idols. Analyzing this finding with Moran’s theory, it can be said that idols have two dimensions, 1) an immature but cute, close like a son, “human” dimension, and 2) a cool, skilled, like an ideal boyfriend but far away “god” dimension. The gap between those dimensions, this duality is the main point of attraction for core fans. The idols that can perform that gap skillfully are able to obtain many core fans. Thus it can be stated that contemporary Japanese idols are a new form of Morin’s “star”, and a new relationship between idols and fans that consume their growing and maturing process can be found in Japan. Just like previous stars they perform the gap between “human” and “god” dimensions but the way of performing “human” dimension is different as it includes showing their “immaturity” to fans, giving fans an illusion of taking part in idols’ growth, and letting fans consume idols’ “immaturity” as a commodity.}, pages = {51--63}, title = {[論文]日本社会における「未熟さ」の商品化 : ジャニーズタレントのファン行動を読み解く}, volume = {25}, year = {2018} }