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「受け手」の解釈作業とマス・メディアの影響力 (<特集>新しい「受け手」論の研究)
http://hdl.handle.net/10083/1796
http://hdl.handle.net/10083/1796ea0af237-f7f2-4222-a4f7-c173415d14f5
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
新聞学評論37_江原.pdf (1.4 MB)
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| Item type | 学術雑誌論文 / Journal Article(1) | |||||
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| 公開日 | 2008-03-12 | |||||
| タイトル | ||||||
| タイトル | 「受け手」の解釈作業とマス・メディアの影響力 (<特集>新しい「受け手」論の研究) | |||||
| タイトル | ||||||
| タイトル | Interpretative-practices of the Audience and the Influence of Mass Media (<Special Symposium>Discussins on the New Theory of Audience) | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | journal article | |||||
| 著者 |
江原, 由美子
× 江原, 由美子× Ehara, Yumiko |
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| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | The audience "interprets" messages from mass media. Would this fact be inconsistent with an emphasis on the strong impact of mass media ? Phenomenological sociology and ethnomethodology been analyzing conversations in "every day", face-to-face interactions. This article is an attempt to apply this face-to-face, interactive communication model to the analysis of communication between mass meida and the audience. The audience does not "passively" receive the massage from mass media as expressed, but "actively" makes out the meaning by interpreting it. In these interpretative-practices, however, the audience is strongly influenced by mass media. In this article, we take up the complaint of the women's movement against a TV commercial as an example. Hearing a news report on the complaint against the commercial, some of the audience took exception to the act of complaning and expressed various opinions about it. These opinions reval the audience's interpretative-practices clearly. The audience imaginatively categorized the complanants according to certain personality types and expessed a sense that the complaint was no\ t relevant to the audience. Acoording to this analysis, we can build up a model for the interpretative -practice on TV commercials of the audience. The audience, (1) interprets cemmercial messages in terms of the primary interest in an advertisement for the goods. (2) distinguishs "serious" messages from "joking" ones, and restrains the interpretation which confuses the difference between them. (3) makes up for "tacit" messages, which are not directly expressed in the commercial messages, by interpreting them. As analyzed above, it is obvious that the audience is actively engaged in interpretative-practices of making sense out of both TV commercials and news reports. The interpretative-practice, however, should not deny the great influence of mass media. The audience is under the strong influence of the "tacit messages" of mass media in terms of interpretative-practices. |
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| 書誌情報 |
新聞学評論 号 37, p. 51-65, 発行日 1988-04-30 |
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| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 04886550 | |||||
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| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AN00122898 | |||||
| 権利 | ||||||
| 権利情報 | 日本マス・コミュニケーション学会 | |||||
| 権利 | ||||||
| 権利情報 | 本文データは学協会の許諾に基づきCiNiiから複製したものである | |||||
| フォーマット | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | application/pdf | |||||
| 形態 | ||||||
| 値 | 1362598 bytes | |||||
| 著者版フラグ | ||||||
| 値 | publisher | |||||
| 日本十進分類法 | ||||||
| 主題Scheme | NDC | |||||
| 主題 | 070 | |||||
| 出版者 | ||||||
| 出版者 | 日本マス・コミュニケーション学会 | |||||
| 資源タイプ | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | 学術雑誌論文 | |||||
| 資源タイプ・ローカル | ||||||
| 値 | 学術雑誌論文 | |||||
| 資源タイプ・NII | ||||||
| 値 | Journal Article | |||||
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| 値 | text | |||||
| 資源タイプ・ローカル表示コード | ||||||
| 値 | 01 | |||||
| 異版である | ||||||
| 関連タイプ | isVersionOf | |||||
| 識別子タイプ | URI | |||||
| 関連識別子 | http://ci.nii.ac.jp/naid/110002772738/ | |||||
| 所属 | ||||||
| 値 | お茶の水女子大学 | |||||
